1990s — UNITY Basketball: In the 1990s UNITY sponsored basketball teams that won two National Indian Athletic Association (N.I.A.A.) championships. The Atlanta Hawks teamed up with UNITY to promote “Success on and off the court.” NBA players and coaches visited Indian communities in Wyoming, Florida, Oklahoma, and New Mexico. 1990s — Earth Ambassadors: In 1990, thanks to a grant from the Administration for Native Americans, UNITY established the Earth Ambassadors program to promote environmental stewardship.

1992 — National UNITY Council and Executive Committee: The National UNITY Council, which elected its first Executive Committee in 1992, was formally established at the National UNITY Conference in St. Paul, MN.

1993 — War on Drugs and Alcohol Abuse: The UNITY Council of Trustees declared war on alcohol abuse. By taking this action, UNITY committed its resources to the war effort to defeat alcohol abuse. A related nationally distributed poster featured actor Wes Studi, and UNITY youth leaders LoVina Louie, Justin Deegan, and Temet Aguilar.

1994 — UNITY Fire: The UNITY Fire was introduced at the 1994 National UNITY conference in San Diego, California. Within the first days, the UNITY Fire faced extinguishment from the local fire department, were it not for the UNITY conference participants standing guard around the fire.

1996 — Senate hearing: Four Native Youth testified at hearings conducted by the Senate Select Committee on Indian Affairs in Washington, D.C. concerning issues affecting Indian Country.